Sammy Rabbit is a Financial Education initiative initially introduced by AFAS in 2007 to address the spike in financial assistance requests from service members and their families. Offered under AFAS’s Community Enhancement programs for Youth/Spouses, this successful initiative targets youth (preschoolers and up) and their families and offers military families a "Savings Message" that contributes to stronger financial education programs nationwide.

In 2007 and 2008, AFAS worked with Airman and Family Readiness Centers to bring Sammy the Rabbit to 34 Air Force bases. Over 16,000 children and adults participated in the interactive presentations. For more information about "Sammy Rabbit", please visit the website http://www.itsahabit.com.